Xiaomi to Take Legal Action Against Unauthorised Importers: Report

Xiaomi however, now plans to take legal action against resellers for using its name in the name of the sites, trying to pass themselves off as official marketplaces.
The whole issue was kicked off when Ericsson's lawyers told the Delhi High Court that Xiaomi was selling non-Qualcomm handsets via the website www.xiaomishop.com. Xiaomi's lawyers reportedly responded saying that Xiaomi has no stake in the website and that someone else was misusing its name.
"Our authorized sellers in India are only Flipkart and Airtel," Manu Jain, head of India operations at Xiaomi told us in an emailed response. "All other portals and retail stores which are selling our products, are doing it without our permission. Some of these portals are using 'Xiaomi' name, and hence are infringing on our trademarks. We are requesting these portals to stop selling our devices, else we will be forced to take legal action, so as to protect our interests."

Xiaomi will be bringing its own e-commerce platform to India to directly sell its phones here.
"We'll be launching Mi.com [Xiaomi's online store in China] in India this year," said Jain. "It will probably be in parallel with Flipkart, and we're still working out some of the details, but we're definitely bringing it in."
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